EQT portfolio company Eton announces new ownership

Whats Happening:

Eton, a Swedish luxury menswear brand, is transitioning to new ownership under a consortium of private long-term investors. EQT VII, the previous owner, has successfully transformed Eton into a modern omnichannel business with expanded global presence and strengthened digital infrastructure. The management team, led by CEO David Thörewik, will continue to build the brand with support from the new investors.

Key Moves:

• Eton transitions from EQT VII ownership to a consortium of private long-term investors

• Under EQT's ownership, Eton developed omnichannel capabilities and expanded globally

• Management team to continue brand development with new investor support

By The Numbers:

• Eton products sold in more than 50 countries

• Company founded in 1928

• New ownership consortium selected through a competitive process

Key Quotes:

• "Eton was founded on nearly a century's worth of craftsmanship and a commitment to quality and style, a heritage you can touch and feel in every product." - David Thörewik, CEO of Eton

• "We are pleased to have helped facilitate a sustainable long-term solution for the Company and its existing lenders." - Albert Gustafsson, Partner at EQT Private Equity

Bottom Line:

Eton's transition to new ownership marks a successful period of transformation under EQT's stewardship. The Swedish luxury menswear brand has evolved into a global omnichannel business with strengthened digital capabilities. With continued management and new long-term investor support, Eton is poised for further growth and expansion in the luxury menswear market.

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