Seven7 Partners with Altor to Invest in Minority Stake in CCM, the Iconic Global Hockey Brand
- Editor
- Jun 24
- 1 min read
Whats Happening:
Seven7, a Stamford-based investment firm, has announced its co-investment with Nordic private equity firm Altor in the acquisition of CCM, a leading global hockey equipment and apparel brand. This strategic investment aims to drive CCM's international expansion, digital transformation, product innovation, and engagement with the next generation of players and fans.
Key Moves:
Seven7 and Altor co-invest in CCM, a global leader in hockey equipment
Investment focuses on international expansion and digital transformation
CCM plans to deepen engagement with next-generation players and fans
By The Numbers:
CCM has been in business for over 125 years
The brand is trusted by elite athletes and weekend hockey players
Seven7 has previously invested in LiveBarn, EZ-Ice, Sauce Hockey, and a USHL franchise
Key Quotes:
"This is a landmark opportunity. At Seven7, we look for cultural relevance, passionate communities, and long-term brand value—and CCM checks every box," said Daryl Jones, Chief Investment Officer of Seven7.
"I've been rocking CCM gear since I was barely old enough to skate. From juniors to the NHL, their equipment was always in my bag. Now, to go from player to part-owner? Let's just say—this isn't just an investment, it's personal," said Mike Commodore, former NHL defenseman and investor in Seven7.
Bottom Line:
Seven7's co-investment with Altor in CCM represents a significant move in the sports equipment industry. By leveraging CCM's established brand and focusing on international expansion and digital transformation, the investment aims to capitalize on the growing global hockey market while maintaining the brand's legacy of quality and innovation.
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