Profound Raises $20M to Help Brands Navigate AI-Powered Search
- Editor
- Jun 19
- 1 min read
Whats Happening:
Profound, a platform that helps marketers understand and control their brand's presence in AI-powered search results, has raised $20 million in a Series A funding round. The investment was led by Kleiner Perkins, with participation from NVentures, Khosla Ventures, and others. Profound aims to address the growing importance of AI-generated responses in consumer product research and brand discovery.
Key Moves:
Profound raises $20 million in Series A funding led by Kleiner Perkins
Company launches Profound Lite, a self-serve plan for startups and small businesses
Funding will expand engineering and data-science teams and accelerate product innovation
By The Numbers:
ChatGPT has crossed one billion weekly active users
Over 60% of consumers now start product research with an AI assistant
Profound processes more than 100 million AI search queries each month
Key Quotes:
"In a zero-click world, the conversation between consumers and an AI agent is the new first impression," said James Cadwallader, Co-founder and CEO of Profound.
"Profound is the clear leader in a category that will define modern marketing," said Ilya Fushman, Partner at Kleiner Perkins.
"AI Visibility will become a boardroom level priority for all brands by 2026."
Bottom Line:
Profound's $20 million Series A funding highlights the growing importance of AI-powered search in brand marketing. As consumers increasingly rely on AI assistants for product research, Profound's platform enables marketers to understand and shape their brand's presence in AI-generated responses. The launch of Profound Lite extends this capability to startups and small businesses, potentially revolutionizing how brands approach visibility in an AI-driven internet landscape.
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