Movable Ink Announces Definitive Agreement to be Acquired by STG

Whats Happening:

Movable Ink, an AI-powered personalized content platform, has signed a definitive agreement to be acquired by STG, a US-based private equity firm. This acquisition comes after Movable Ink's recent success in winning over 100 new enterprise customers and launching its Autonomous Marketing capabilities. The transaction is expected to close in July 2025, with Movable Ink's current leadership team, including CEO Vivek Sharma, remaining in place.

Key Moves:

• Movable Ink signs definitive agreement to be acquired by STG

• Movable Ink won over 100 new enterprise customers in the last year

• Company recently launched Autonomous Marketing capabilities

By The Numbers:

• Movable Ink has 600 employees

• Company serves clients globally with operations in North America, Central America, Europe, and Australia

• Transaction expected to close in July 2025

Key Quotes:

• "Movable Ink's mission has always been about empowering marketers and brands to deliver the personalized experiences customers expect and at the scale modern business demands," said Vivek Sharma, CEO & Co-Founder of Movable Ink.

• "We are thrilled to begin our partnership with Movable Ink," said J.T. Treadwell, Managing Director at STG.

• "As the world increasingly shifts towards more personalization with more AI content, we believe this combination of superior technical innovation and customer-centricity will serve them well," added Treadwell.

Bottom Line:

The acquisition of Movable Ink by STG represents a significant development in the AI-powered marketing technology sector. With Movable Ink's strong customer base and recent product innovations, combined with STG's investment and expertise, the company is well-positioned to further expand its market presence and advance its AI-driven personalization capabilities.

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