Rockbridge Growth Equity Sells GSTV to MidOcean Partners

Whats Happening:

Rockbridge Growth Equity has sold GSTV, a video network available at fuel and convenience retailers nationwide, to MidOcean Partners. Rockbridge will retain a minority stake in GSTV. The company, which operates across 29,000+ fuel retailers, helps drive immediate purchase decisions and creates lasting brand impressions for advertisers.

Key Moves:

• Rockbridge Growth Equity sells majority stake in GSTV to MidOcean Partners

• GSTV completed strategic initiatives under Rockbridge's sponsorship

• Rockbridge retains a minority stake in GSTV

By The Numbers:

• GSTV operates across 29,000+ fuel retailers

• GSTV reaches 45% of adults monthly

• Rockbridge has regulatory assets under management of over $1.7 billion

Key Quotes:

• "Through our partnership with the GSTV team, we successfully transformed the business to realize new opportunities in an evolving media landscape," said Brian Hermelin, Managing Partner and co-founder of Rockbridge.

• "Rockbridge has been a strong partner to GSTV over the years, and we are proud of the accomplishments we achieved together," said Sean McCaffrey, CEO of GSTV.

Bottom Line:

Rockbridge Growth Equity's sale of GSTV to MidOcean Partners marks a successful exit while retaining a minority stake. The transaction highlights GSTV's growth and potential in the evolving media landscape, particularly in the high-growth DOOH, digital video, and retail media sectors.

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