J.P. Morgan Asset Management, Principals of Georgia Capital and Paran Homes Launch Build-To-Rent Development Company
- Editor
- Feb 13
- 2 min read
Whats Happening:
J.P. Morgan Asset Management, in partnership with Georgia Capital and Paran Homes, has launched Laseter Development Group, a new build-to-rent (BTR) development company. This vertically integrated firm aims to increase housing supply by constructing single-family rentals in high-demand areas across the Southeast. The first two developments, set to break ground this year, will be in the suburbs of Atlanta, GA, and Nashville, TN, featuring 165 and 126 homes respectively.
Key Moves:
Launch of Laseter Development Group, a new build-to-rent company
First two developments to break ground in Atlanta and Nashville suburbs
Whit Marshall appointed as Founder and CEO of Laseter
By The Numbers:
J.P. Morgan Asset Management oversees $400 billion in alternative assets
J.P. Morgan Asset Management has $3.6 trillion in total assets under management
J.P. Morgan owns a nearly $2 billion portfolio of 65 communities and 6,000+ homes in the single-family rental space
Key Quotes:
"This initiative underscores our strategic focus on the BTR asset class and reinforces our commitment to this high-conviction sector," - Chad Tredway, Head of Real Estate Americas at J.P. Morgan Asset Management
"We believe that the combination of our land development and production homebuilding expertise with J.P. Morgan's scale and investing perspective positions us to be at the forefront of this unique opportunity," - Whit Marshall, Founder and CEO of Laseter
Bottom Line:
The launch of Laseter Development Group represents a significant move by J.P. Morgan Asset Management into the build-to-rent sector, addressing the U.S. housing shortage and capitalizing on the growing demand for single-family rentals in the Sunbelt region. This strategic partnership combines J.P. Morgan's financial strength with Georgia Capital and Paran Homes' local expertise, positioning the new company to potentially lead in this emerging real estate sector.
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