Hightouch Announces $80M Series C at $1.2B Valuation to Bring AI Decisioning to Marketers

Whats Happening:

Hightouch, a data and AI platform for marketing and personalization, has raised $80 million in a Series C funding round led by Sapphire Ventures. The investment values the company at $1.2 billion and will be used to accelerate the adoption of its AI Decisioning product, which allows marketers to use AI agents for optimal 1:1 marketing experiences.

Key Moves:

• Hightouch raises $80M Series C at $1.2B valuation

• Funding led by Sapphire Ventures with participation from other investors

• Investment to accelerate adoption of AI Decisioning product

By The Numbers:

• $80 million Series C funding raised

• $1.2 billion valuation achieved

• More than doubled revenue in the last year

Key Quotes:

• "Our vision is to use AI to help marketers break free of manual work," said Tejas Manohar, cofounder and co-CEO at Hightouch.

• "Hightouch is a key part of our strategy for connecting and building loyalty with our pet parents," said Bradley Breuer, VP of Marketing at PetSmart.

• "With AI Decisioning, Hightouch has shown the bold vision and technical know-how to fix both the marketer and customer experience problem once and for all," said Rajeev Dham, Partner at Sapphire Ventures.

Bottom Line:

Hightouch's $80M Series C funding at a $1.2B valuation demonstrates strong investor confidence in its AI-driven marketing personalization technology. The investment will fuel the adoption of its AI Decisioning product, potentially reshaping how marketers approach customer engagement and loyalty-building strategies.

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