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Apex Capital Acquires Majority Stake in Juanita's Foods

  • Editor
  • Apr 28
  • 1 min read

Whats Happening:

Apex Capital, a private equity firm focused on the consumer sector in the Americas, has acquired a majority stake in Juanita's Foods, a leading producer of authentic Mexican food products in the United States. The De La Torre family will retain a significant ownership interest and continue their involvement in the business. This strategic partnership aims to support Juanita's growth while preserving its strong heritage and commitment to quality.


Key Moves:

  • Apex Capital acquires majority stake in Juanita's Foods

  • De La Torre family retains significant ownership and involvement

  • Partnership aims to drive innovation and expand Juanita's market presence


By The Numbers:

  • Juanita's Foods founded in 1946

  • Grupo Mariposa has over 140 years of history

  • Grupo Mariposa operates in 16 countries


Key Quotes:

  • "We are proud to partner with Juanita's, a brand that deeply resonates with Hispanic consumers in the United States and aligns with our values," said Pedro Palma, Managing Partner at Apex Capital.

  • "This partnership strengthens our commitment to expanding Juanita's into new markets and categories," commented Aaron De La Torre, CEO of Juanita's Foods.

  • "Together, we will drive long-term value and innovation. Our shared belief in putting people at the center and honoring our brand's legacy will be key to our future success."


Bottom Line:

Apex Capital's acquisition of a majority stake in Juanita's Foods represents a strategic move to expand its presence in the Hispanic food market while leveraging its expertise in operational excellence and value creation. This partnership aims to drive innovation, expand market reach, and preserve the authentic heritage of Juanita's Foods, potentially leading to significant growth and value creation in the consumer sector.


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