Deloitte: Women's Elite Sports Exceed Expectations as Revenues Forecasted to Surpass $2.3 Billion Globally in 2025
- Editor
- Mar 17
- 1 min read
Whats Happening:
Deloitte Global predicts that women's elite sports revenues will reach $2.35 billion in 2025, up from $1.88 billion in 2024. This surge follows a near doubling of revenues from $981 million in 2023. The industry is now focusing on long-term sustainability and scaling for the future, with commercial revenue expected to remain the largest global revenue driver at $1.26 billion in 2025.
Key Moves:
Women's sports revenues nearly doubled from $981 million in 2023 to $1.88 billion in 2024
Commercial revenue surpassed $1 billion globally in 2024 for the first time
North America led global growth, accounting for 56% of 2024 global revenue
By The Numbers:
Global women's elite sports revenues projected to reach $2.35 billion in 2025
Commercial revenue expected to total $1.26 billion in 2025, a 54% share of revenue
Basketball projected to lead revenue generation at $1.03 billion (44%) in 2025
Key Quotes:
"We're witnessing a transformational movement in women's sports — what was once seen as potential is now a thriving, billion-dollar industry." - Pete Giorgio, Global Sports practice leader, Deloitte Global
"The future of women's sports is bright, and its path toward success has never been clearer." - Lara Abrash, Chair, Deloitte US
Bottom Line:
The women's sports industry has surpassed the billion-dollar mark and is poised for continued growth. With revenues expected to reach $2.35 billion in 2025, the focus is now on sustaining momentum and scaling for long-term success. This growth represents a significant shift in the sports landscape, elevating women athletes and inspiring new generations of fans.
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