Crestview-Backed OneMagnify Acquires Guidance to Expand Digital Experience & eCommerce Capabilities

Whats Happening:

OneMagnify, a global leader in advanced analytics and AI-powered marketing solutions backed by Crestview Partners, has acquired Guidance, a premier eCommerce agency. This strategic move aims to enhance OneMagnify's digital commerce capabilities and strengthen its position in delivering comprehensive, data-driven digital solutions to clients.

Key Moves:

• OneMagnify acquires Guidance, a leader in eCommerce strategy, design, and technology

• Acquisition integrates Guidance's expertise with OneMagnify's data-driven solutions

• Move expands OneMagnify's capabilities in an increasingly eCommerce-driven world

By The Numbers:

• OneMagnify has over 700 marketing, creative, technology, analytics, and AI experts

• Guidance has facilitated more than $50 billion in GMV

• Crestview Partners manages funds with approximately $10 billion of aggregate capital commitments

Key Quotes:

• "This acquisition is a game-changer for OneMagnify as we expand our capabilities to better serve our clients in an increasingly eCommerce-driven world," said Mark Petroff, CEO of OneMagnify.

• "We're excited to become part of the integrated team that will deliver next-generation digital solutions that empower businesses to maximize their online potential," added Jason Meugniot, CEO of Guidance.

Bottom Line:

The acquisition of Guidance by OneMagnify represents a significant step in expanding its digital commerce capabilities. By combining OneMagnify's data-driven solutions with Guidance's eCommerce expertise, the company is positioning itself to offer more comprehensive services in an increasingly digital marketplace, potentially driving growth and enhancing its competitive edge.

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