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Apollo Maps Future of Principal-Aligned Asset Management

  • Editor
  • Jun 7
  • 3 min read

Updated: Jun 10

In Brief:

John Zito, Co-President of $800 billion Apollo Global Management, reveals how his firm executed a fundamental transformation of asset management through its merger with insurance company Athene on the Invest Like the Best podcast. Speaking with host Patrick O'Shaughnessy, Zito explains that Apollo now deploys over $300 billion of its own capital alongside clients rather than simply collecting fees on third-party money, creating unprecedented alignment in an industry built on agent relationships. He warns that traditional boundaries between banks, asset managers, and corporations are dissolving as massive infrastructure spending on AI compute, defense, and energy requires longer-duration capital that banks cannot provide, forcing the entire industry to compete for clients' full portfolios rather than just their alternative allocations.


Big Picture Drivers:

  • Market Convergence: Private and public markets merging as assets become more liquid over time, requiring new investment approaches

  • Infrastructure Demand: Generational spending on AI compute, defense, and infrastructure requiring duration-matched capital that traditional banks cannot finance

  • Rate Normalization: End of 15-year zero-rate era exposing which strategies delivered operational excellence versus cheap leverage subsidies

  • Portfolio Evolution: Shift from targeting 20% alternative allocations to competing for entire 100% client portfolios

  • Key Topics Covered:

  • Athene Integration: How merging with an insurance company created a principal-aligned investing model with skin in the game

  • Origination Platforms: Building 4,000-person teams across specialized lending businesses to generate proprietary deal flow

  • Cultural Adaptation: Maintaining entrepreneurial "no walls" culture while scaling to unprecedented $800 billion size

  • Investment Grade Expansion: Moving from opportunistic distressed investing to customized financing for S&P 500 companies


Key Insights:

  • Alignment Revolution: Apollo's merger with Athene fundamentally changed asset management by making the firm a principal investor with $300 billion of its own capital at risk, creating unprecedented transparency where clients can directly observe the firm's investment performance rather than trusting fee-based promises.

  • Origination Advantage: The firm's proprietary platforms generate $260 billion annually through 4,000 employees across specialized businesses that competitors cannot easily replicate, providing exclusive access to deals that don't exist in traditional syndicated markets.

  • Portfolio Transformation: Traditional asset allocation separating alternatives from core portfolios will disappear as firms target clients' full 100% allocation rather than just the 20% alternative sleeve, fundamentally changing competitive dynamics in institutional investing.

  • Cultural Scaling: Apollo maintains entrepreneurial agility despite massive scale through a "no walls" investment approach that allows teams to optimize across the entire capital structure from loans to equity rather than forcing deals into specific fund mandates.

  • Rate Reality Check: Interest rate normalization after 15 years of zero rates is revealing which alternative investment strategies delivered genuine operational excellence versus those that simply benefited from subsidized cheap leverage, forcing a reassessment of expected returns across asset classes.

  • Data Ecosystem: Apollo's scale across private markets creates information advantages through proprietary data sets that become more valuable as the economy shifts from public to private companies, enabling better investment decisions than traditional public markets data alone.


Memorable Quotes:

  • "We switched the whole model on its head where we're not only an asset manager as a third party business, asset light, capital light, but we are also a principal investor and we're creating an alignment that I think in all times people will know whether or not they believe we're doing a good job" - John Zito, explaining Apollo's transformation through the Athene merger

  • "We created a whole alternative universe based on zero rates. Most of the product design was based on zero rates. It is still yet up for debate on how much of your return during that 15-year period was from just really low subsidized interest rates or actually from operational excellence" - John Zito, on the impact of interest rate normalization

  • "If you have a good idea, bring it up. We don't really have all the hierarchical stuff of a traditional, what you think of as an $800 billion manager. To me, it still feels pretty flat. We want to keep that feeling" - John Zito, describing Apollo's culture despite massive scale


The Wrap:

Zito's perspective reveals that the asset management industry is undergoing its most significant structural transformation since the creation of private equity, driven by the convergence of public and private markets and unprecedented infrastructure financing needs. Apollo's principal-aligned model represents a blueprint for how financial institutions must evolve to serve the capital-intensive demands of AI buildout and global infrastructure spending, while their cultural approach suggests that maintaining entrepreneurial agility may be the key differentiator as firms scale to manage nearly a trillion dollars in assets.

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