PwC's Asset and Wealth Management Revolution 2025 report projects private markets will capture more than half of total industry revenues by 2030, cementing their position as the sector's most profitable engine. While alternative AUM is expected to reach $34 trillion with private markets specifically hitting $26.6 trillion, the report warns that rising competition will put growing pressure on the standout fees and margins that have defined the asset class.

The Institutional Limited Partners Association published a comprehensive analysis examining how retail investment vehicles are fundamentally reshaping private equity fund dynamics. According to ILPA's 2025 whitepaper, the retail private markets segment has grown at nearly 60% compound annual growth rate over four years to reach approximately $360 billion in assets, with private equity vehicles expanding 56% in 2024 alone.

Individual investors control approximately 50% of global wealth, yet their allocation to private assets remains minimal compared to institutions—creating what Kristen Olsen describes as "the great white space" in private markets. As Global Head of Alternatives for Wealth at Goldman Sachs, Olsen has spent 25 years navigating this frontier, witnessing what she calls an inflection point in recent years driven by unprecedented product innovation.

According to a comprehensive report by Richard Timbs and Nigel Williams for the Australian Securities and Investments Commission, Australia's rapidly growing $200 billion private credit market exhibits significant operational deficiencies, particularly in real estate-focused funds targeting retail investors. The report reveals widespread conflicts of interest, opaque fee structures, and inconsistent valuation practices that potentially disadvantage investors while benefiting